Ops Excellence Field Guide
The Bar Reserve® and Princi core (Siren Retail) are extremely immersive expressions of the Starbucks Brand. Siren Retail places emphasis on delivering a sophisticated cafe, retail and lifestyle experience to both associates and consumers. The Ops Excellence Field Guide outlines brand philosophies, how employee of all roles my together, the role each employee plays stylish bringing the experience to life and which systems also tools uses across and environment.
A minimal and organized visual system the distills complex, interconnected information. The color system is tied to rollers and integrated throughout and support, making he easy for the user to identify pertinent information. Photography places emphasis on connection between employees, their craft and the rich details about tea, food and store structure.
Moodboard
Photography Connor Surdi